top of page

Fashion Icons Through the Decades: Influential Figures in Style

Fashion is always an essential part of our daily lives. It is not only a way for us to express ourselves, but also an important part of defining the culture and trends of each decade. In this article, we will go through important fashion icons from the 1920s to the present.

1. 1920s: Coco Chanel - The queen of freedom and elegance

Coco Chanel is considered one of the most important fashion icons in history. She revolutionized the fashion industry with her elegant, free-spirited, and practical style. Coco Chanel introduced short dresses, button-up shirts, and tweed jackets for women, while also being the first to use tweed fabric in designs. Coco Chanel's style became an icon of independence and freedom for women.

One of Coco Chanel's significant contributions was reshaping feminine style. Before her appearance, women often wore long dresses, tight corsets, and extravagant accessories. However, Coco Chanel brought freedom to women by designing comfortable and unconstrained outfits. She introduced short dresses, vests for women, and eliminated unnecessary details in clothing. This was a major step towards liberating individuals from rigid regulations and creating a new style that was fresh and free.

Additionally, Coco Chanel had a significant impact on the fashion industry. She created many new styles and materials, resulting in unique and luxurious outfits. She introduced knitted sweaters, flared dresses, compact handbags, and various other new fabrics. Coco Chanel's creations were not only aesthetically pleasing but also practical and suitable for modern life. This made her products popular and sought after by many.

Overall, Coco Chanel is the first fashion icon with a significant influence in history. She opened a new era for the fashion industry and brought freedom to women through comfortable and personalized designs. With creative ideas and breakthrough vision, Coco Chanel has become an indispensable icon in the fashion field still honored today.

2. 1950s: Audrey Hepburn - Elegance and allure

Audrey Hepburn is not only a talented actress but also a fashion icon with an elegant and alluring style. With simple yet sophisticated dresses, Audrey Hepburn became the epitome of the "little black dress" and white shirts. She brought a new perspective on elegance and allure in the 1950s.

Audrey Hepburn's style is recognized through long dresses, flared skirts, and white shirts. She often chose designs that were simple yet refined. Particularly, Audrey paid attention to selecting small details such as bows, buttons, or handbags to accentuate her outfits.

Audrey Hepburn's influence extended beyond the fashion industry to defining beauty standards in the 1950s. With her graceful face and radiant smile, she became an icon of gracefulness and sophistication. Additionally, Audrey was known for her natural aesthetic taste without excessive makeup. This created a new trend in shaping natural and simple beauty.

With her elegant and straightforward style, Audrey Hepburn became an icon of the 1950s. She was not only a famous film star but also a woman with significant influence in defining beauty standards of the era.

3. Twiggy - Icon of the 1960s

In the 1960s, the world witnessed the emergence of a unique and sensational fashion icon - Twiggy. With her slim figure and distinctive short hair, she changed beauty standards and became a role model for millions of women worldwide.

Twiggy, whose real name is Lesley Hornby, was born and raised in London, United Kingdom. She started her modeling career at just 16 years old and quickly gained public attention. With a height of about 1.65m (5'5") and weighing around 41kg (90lbs), Twiggy had a different slim appearance compared to previous models. This made her an icon of the "baby doll" style - a gentle makeup style, flared dresses, and short shorts.

However, it was not only her slim figure that made Twiggy famous. Her distinctive short hairdo also contributed to creating a different and fresh look in the fashion industry. With her short and sparse hair, Twiggy became an icon for the "pixie cut" style - a short, gentle, and personality-filled hairstyle.

The appearance of Twiggy changed the beauty standards in the 1960s. Previously, women were considered attractive when they had a tiny waist and perfect body measurements. However, with Twiggy's slim and short hair look, the beauty standards gradually shifted towards fragility, elegance, and individuality.

Not only influential in the fashion industry, Twiggy also became an icon for freedom and breaking conventions in life. She asserted that there are no limits to personal development and everyone has the right to pursue their own passions.

With her unique slim appearance and short hair style, Twiggy changed the beauty standards and became an icon of the 1960s. She affirmed that freedom and breaking conventions have no limits, and everyone has the right to pursue their own passions.

4. 1980s: Madonna - Personalization and Innovation

Madonna is known not only as a talented singer but also as a fashion icon in the 1980s. With her personalization and innovation style, Madonna brought new trends to fashion such as short dresses, leggings, and large accessories. She became an icon of freedom and confidence in fashion.

5. Gianni Versace - Icon of the 1980s

In the 1980s, Gianni Versace became an icon in the fashion industry with his elegance and fresh perspective. With unique design talent and endless creativity, Versace changed the perception of fashion and set trends for this decade.

With a combination of high-quality materials and bold designs, Gianni Versace's collections attracted attention from fashion enthusiasts and consumers. He not only refreshed existing trends but also created completely new styles that were iconic.

One important factor in defining Versace's style was his use of floral patterns, leopard prints, and snakeskin prints. These designs not only brought natural beauty but also showcased confidence and individuality for those who wore them. This was also one of the characteristics of the 1980s, when prints became an essential part of fashion.

Additionally, Gianni Versace was famous for his bold and unique use of colors. He was not afraid to use vibrant and contrasting color palettes to create unique and standout outfits. Thanks to this, Versace created designs that were capable of making a strong impression and highlighting the individuality of the wearer.

Not only influential in design, Gianni Versace also played an important role in defining trends and styles of the 1980s. He brought freshness and a different perspective to the fashion industry, from choosing models with individual appearances to presenting collections in a remarkable way.

By organizing grand and impressive shows, Versace attracted attention from the media and audience. The unique and creative outfits became a source of inspiration for many other designers and created a new wave in the fashion industry.

In conclusion, Gianni Versace was an icon of the 1980s with his elegance and fresh perspective that he brought to the fashion industry. From defining trends and styles to creating unique designs, Versace made significant contributions to the development of this industry.

6. Kate Moss - Icon of the 1990s

In the history of the fashion industry, there are very few models who can have a significant influence and become an icon of a decade. And Kate Moss is one of them. With her unique beauty and personal style unlike anyone else, she has made a deep impression on fans and completely changed the standards of modern beauty.

Kate Moss started her modeling career at the age of 14 and quickly attracted the attention of top designers and brands. She is considered an icon of "immortal angel" with her slender figure, beautiful face, and enchanting gaze. Despite her modest height of only 1.70m, Kate Moss has proven that you don't need to be tall to become a top model in the world.

Kate Moss's important role goes beyond appearing on prestigious magazine covers like Vogue, Elle, or Harper's Bazaar. She is also an inspiration for many fashion designers and brands. With her unique personal style, Kate Moss has created a new trend in the fashion industry, from mixing edgy outfits to bold color combinations, to providing comfort and confidence for the wearer.

The modern beauty standards created by Kate Moss are not just about appearance but also about overall perception. She has affirmed that beauty is not about perfection and having no flaws. Instead, it is about confidence in oneself and the ability to express individuality.

With her immense influence, Kate Moss has become an icon of the 1990s and continues to inspire many generations of models thereafter. She has proven that you don't have to adhere to traditional beauty standards but just need to honor and embrace your own unique features to become the most beautiful version of yourself.

With Kate Moss's presence, the fashion industry has become more diverse and rich than ever before. She has opened a new door for models with different appearances and brought creative freedom for designers. Therefore, it's no surprise that Kate Moss is seen as an icon not only of the 1990s but also of the entire fashion industry.

7. Rihanna - Modern Fashion Icon

Rihanna is not only a famous singer, songwriter, and actress but also known as a modern fashion icon. With her unique personal style and confidence in expressing herself through clothing, Rihanna has made significant contributions and breakthroughs in the fashion industry.

One of the new trends that Rihanna has created is the combination of elements from both men's and women's fashion. She is not afraid to explore and experiment with different styles, materials, and colors that defy gender norms. This has brought freshness and innovation to the fashion industry, affirming that style is not limited by gender.

Furthermore, Rihanna is known for supporting fashion brands by people of color. She always seeks out and prioritizes designs from designers of color, providing them with opportunities to showcase their talent and creativity. This not only helps her express diversity and versatility in her personal style but also contributes to building a multicultural and fair fashion industry.

Beyond being a fashion icon, Rihanna is also a pioneer in combining fashion with music. She has successfully designed and launched her own collections, from coats to shoes and accessories. These products not only have a fashionable aspect but also carry musical value when inspired by Rihanna's famous songs. This has created a special connection between the fashion industry and the music industry.

Above all, Rihanna has established her position in the fashion industry through the establishment of the Fenty brand. This brand not only creates unique and stylish designs but also conveys messages about confidence and diversity. Fenty has become an icon of change and progress in the fashion industry, affirming that everyone, regardless of gender or skin color, has the right to express themselves through personal style.

With her contributions and breakthroughs, Rihanna has proven that she is not just a music icon but also a modern fashion icon. She has created new trends and brought positive changes to the fashion industry.


Fashion icons from the 1920s to the present have had a significant impact on our daily lives. From Coco Chanel with her elegance and freedom, Audrey Hepburn with her grace and allure, Madonna with her personalization and innovation, to Rihanna with her diversity and creativity - they have changed the way we perceive fashion and express ourselves personally.

In the fashion industry, fashion icons have played an important role in shaping trends and styles. Names like Coco Chanel, Gianni Versace, Karl Lagerfeld, and Alexander McQueen are not only talented designers but also fashion icons who have left a deep impression on fashion lovers.

The influence of fashion icons is not limited to the design field but also extends to other areas such as art, music, and culture. With her creative vision and unique personality, Coco Chanel broke old aesthetic rules and brought freedom to women in their dressing.

Gianni Versace, an Italian designer, redefined the concept of luxury fashion by combining classical and modern elements. Versace's dresses are not only works of art but also symbols of power and individuality. He changed the way we perceive fashion and affirmed that it is not just an artistic field but also an important part of daily life.

Karl Lagerfeld, who was once the creative director of Chanel, is known not only for his excellent design talent but also for his unique personal style. He brought a fresh breath to Chanel by combining classical and modern elements. Lagerfeld's dresses are not only symbols of elegance and sophistication but also symbols of confidence and individuality.

Alexander McQueen, a British designer, changed our perception of fashion by bringing bold and creative dresses. He explored new aspects in the fashion industry and created unique and impressive dresses. McQueen is not only an icon of creativity but also a symbol of freedom and beauty.

Overall, fashion icons have had a significant influence on trends and styles in the fashion industry. These names are not only pioneers in the design field but also cultural icons who have changed the way we perceive style and beauty.

1 view